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Free audit, for a limited time.
Improve your return on ad spend, engagement and brand awareness
You have already run the ads and published the posts. Connect your accounts and Rawa reads the results for you: what your budget earned back, which content people engaged with, and how far your brand is travelling. It comes back as one report, with recommendations you can act on straight away. Free, and built on your own data.
Trusted by 50+ brands worldwide
What We Look At
Four lenses on what drives your results
Return on ad spend, engagement and brand awareness are decided by things most teams never see side by side: what each channel costs, which creative earns attention, and how far a post travels. The audit pulls your published work and paid activity into one view, reads all four together, and comes back with a recommendation on each.
Return on Ad Spend
See what your budget earns back
Spend across brands, channels and markets in one view, sitting next to the results it bought, so the next budget can follow the lines that are already producing.
Creative Engagement
Know which creative earns engagement
Every asset is tagged with its visual and linguistic traits: colour, model, lighting, tone, length. Your engagement data is joined back to those tags.
Brand Awareness
See how far your brand travels
Reach and engagement broken down by channel, market and format, so awareness becomes something you can compare. What works in Dubai can land differently in Munich, and the audit tags every read to its market.
Channel Performance
Compare channels on the same terms
Meta Ads, Facebook, Instagram and TikTok measured side by side, on one set of terms, so more of the budget goes where the return already is.
How It Works
Connect. Analyse. Act.
Everything runs on accounts you already have and work you have already published. Connect them once, and Rawa does the rest.
01
Connect your accounts
Link Meta Ads, Facebook, Instagram and TikTok through each platform’s own authorisation flow.
02
Let the analysis run
Rawa tags every published asset by its visual and linguistic traits, then joins your spend, engagement and reach data back to those tags.
03
Put the budget where it returns
The recommendations arrive inside the report, so you can brief the next campaign the same day. Or keep the loop running inside the platform, where performance feeds the next brief automatically.
What You Get Back
Spend the next budget where it returns
Most teams find out what worked long after the budget is gone. The audit reads the work you have already published and the money you have already spent, so you can see which content carried the return, where the engagement came from, and what to do about it. It arrives in your inbox as one report, recommendations included.
A clearer return on your ad spend
Every connected channel and market in one table, so you can see what your spend bought before you commit the next round, not months later and not across six dashboards.
The traits behind your engagement
The audit joins each post and ad back to its visual and linguistic traits: colour, model, lighting, tone, length. The patterns behind your strongest work become visible instead of assumed.
Awareness you can act on
Reach by channel, market and format lands in your inbox as one report, so the next plan grows your brand from what your own accounts show rather than from whoever argues hardest in the meeting.
Recommendations, straight away
Every read comes back with what to do next: which creative traits to brief again, where to move budget, which channel is worth a test. They are in the report the moment the analysis finishes.
Walk through it with the founders
We’ll walk through your audit together, using your own accounts and your own numbers, so you can see exactly which content is carrying your return today, where the engagement is coming from, and what that means for the next quarter.
Marwan Hattar
Cofounder, Rawa
FAQ
Questions, answered
What does the free social audit cover?
It reads four levels across your connected accounts: the return on your consolidated ad spend, engagement on the creative you have published, reach and brand awareness by market, and the performance of each channel. Each level comes back with a recommendation attached, and all of it runs on data you already own.
Which channels can I connect?
Meta Ads, Facebook, Instagram and TikTok. Connect one channel or all of them. The analysis works with whatever you link.
What happens to my data?
Accounts are linked through each platform’s own authorisation flow, and your data stays isolated to your organisation once it is in. We never train on it, and you keep full ownership throughout.
What do I get back at the end?
A read on what is working: which creative traits recur in your strongest posts, what your spend returned on each channel, and how reach and engagement compare across markets. Each section closes with a recommendation on what to do next, and the whole thing is delivered to your inbox as one report, so the next brief starts from evidence rather than opinion.
How long does the audit take?
Connecting accounts takes minutes, and the analysis begins as soon as the first data syncs. The recommendations come inside the report itself, so there is nothing further to wait for once it lands. If you would rather have it walked through, the founders run a call of about 30 minutes.
Who on my team should see it?
Performance and media leads read the return and channel views; creative and brand leads read the engagement and awareness views. Most teams bring both, because the value sits where the two meet.
Get more from the budget you already spend
Connect your accounts and get a free read on your return on ad spend, your engagement and your reach, with recommendations you can act on the moment it lands. It is the same loop that runs inside Rawa, applied to the work you have already done.
Free audit, for a limited time.