Resources

AI marketing resources: guides, free tools and comparisons

Everything Rawa publishes, in one place. Guides that start from the job you need done, free tools that report on your own accounts and budget, comparisons with the other platforms in the category, and the blog.

Guides and free tools

Eight guides on producing marketing content and reading back what it earned, plus two tools that run on numbers you already have.

Free social media auditConnect your accounts and get back what your ad spend returned, which posts earned engagement and how far your brand reached.ROI calculatorEnter what your team produces in a week and see the hours and cost a content platform takes out of it.AI photoshootThe catalogue and the campaign set that used to need a studio, plus a way to tell which frames earned their place.AI background generatorSeparating the product is a commodity. The scene you put behind it is the variable that still moves the number.Image to video AIThe photo you already own is the cheapest first frame for an ad. Which motion treatment your market actually watches is the part still worth deciding.Brand consistencyBrand rules that live in a document do not survive AI volume. Codify them once, enforce them at generation, then measure whether they pay.AI ad generatorOne product reference becomes finished ad creative for every placement. Reading which ad paid back is the part that still needs building.AI UGC adsCreator style variants at batch scale. Which persona and which opening second earned the spend is the part worth owning.AI marketing platformOne brand definition, generation across image, video and copy, and performance read back into the next brief. What the category means, and what to check before you buy.Marketing localisationOne campaign, many markets and languages. How to generate each market version from a single definition instead of adapting a finished file, and how to read which version earned the return.

All guides

Rawa compared

Where Rawa sits next to the other AI content, design and product photography platforms, on features, governance, localisation and price.

View all comparisons

Solutions by industry and team

What the platform does for a given category of brand, and for the shape of team running it.

By industry

By team

All solutions

From the blog

Longer arguments about how marketing teams are putting AI to work, and what the results look like once the spend is measured.

Four floating glass panels showing a video player, a product editor, a campaign brief and a performance chart, the four layers AI marketing tools compete in

The Best AI Marketing Tools in 2026: A Job-First Guide

There is no single best AI marketing tool. An honest guide organised by the job you are actually stuck on, including where each category genuinely falls short.

Why We Built Rawa

Marketing teams were guessing, not for lack of talent, but because their tools were built for other markets. Here's why we built Rawa.

The Restarting Trap: Why Marketing Teams Get Busier But Not Smarter

Most marketing teams run harder every quarter but never compound results. Learn how the restarting trap kills ROAS and what compounding marketing looks like.

See it run on your own products

Start with a free audit of the accounts you already run and see what your reach, engagement and ad spend are really doing. Or bring a product catalogue and your last campaign numbers to a 30 minute session and we will generate against your real SKUs.

Get the free audit Book a demo