Supercharging Marketing with AI
We envision a world where marketers can effortlessly create content and campaigns that truly resonate across languages, cultures, and consumer segments without sacrificing authenticity or creativity.
Our mission
We are here to supercharge marketing by equipping professionals with the tools and intelligence needed to build enduring brands. We believe in creating a future where marketers have the power to produce content and campaigns that spark genuine human connections on a global scale yet uniquely tailored for each local market.
Our mission is to make this process seamless, cost-effective, and deeply transformative, enabling marketers to do more of what they do best: create, connect, and inspire. We deeply respect the human element in marketing,the creativity, empathy, and strategic thinking that only people can truly bring to the table.
The Numbers
- Countries
- 1
- Languages
- 5+
- Content Generated
- 50K+
- AI Agents
- 3
Meet the team
Building the future of marketing.
Rawa is built by a passionate team of AI researchers, engineers, and marketing experts committed to empowering marketers with cutting-edge technology.
Our founders recognized a critical gap in the marketing technology landscape: while global brands need to connect with diverse audiences across cultures and languages, most tools lack the nuanced understanding required for authentic localization. This insight led to the creation of Rawa a platform that combines advanced AI with deep cultural intelligence.
Today, Rawa is revolutionizing how brands create and distribute content globally. Our proprietary halaX diffusion model and intelligent AI agents work together to produce culturally attuned, brand-consistent content at unprecedented scale. We're proud to be the leading marketing suite focused on the KSA, Kuwait, and UAE markets, helping brands forge genuine connections with their audiences.
The team
Marwan Hattar
Co-Founder / CCO
Our Core Offering
A complete marketing suite powered by AI.
We combine cutting-edge AI technology with deep cultural understanding to help brands create authentic, localized content at scale.
AI Agents for Campaign Planning
Our intelligent agents analyze brand guidelines, historical data, and market insights to provide strategic roadmaps for campaigns. They work in tandem with marketing teams, offering real-time suggestions for messaging, targeting, and channel selection.
Research Agent
By ingesting data from multiple sources,consumer profiles, market research, past campaigns,our research agent develops a well-rounded understanding of your brand's ecosystem, reducing manual research and guiding informed decisions.
halaX: The Local-First Diffusion Model
Our text-to-image model is trained on an expansive, diverse dataset, capturing cultural nuances from cuisines and art to holidays and social norms. We extensively customize halaX to your products, brand, and guidelines, ensuring consistent brand voice and aesthetic.
Integrated Marketing Suite
All agents and tools converge in one platform, enabling campaign planning, research, and content creation in a single, streamlined environment. Marketers, designers, and executives can collaborate in real time.